Field notes · Volume 01
Issue 01 · A Manifesto

Who gets broadcast,
who gets ignored,
and why?

A student-led sports journalism outlet reporting on the games India plays — and the ones its cameras refuse to see.

35+ Olympic-recognised sports 1 dominates 90% of airtime The rest live in the margin
35+ Olympic-recognised sports 1 dominates 90% of airtime The rest live in the margin
01 · What this is

This is not a fan page. It is a correction.

India recognises more than thirty-five Olympic sports. Its broadcast schedule recognises roughly one. On any given day, an ordinary IPL rain delay receives more airtime than an entire kho-kho World Cup.

The absence isn't accidental. It's editorial.

This project is a student-led sports journalism outlet built around three underreported Indian sports — kho-kho, sepak takraw, and kabaddi. Every month, one anchor writes, edits, produces, and broadcasts a full multimedia package: original reporting, a media-airtime audit, a podcast, a broadcast-style video, and a final reporting portfolio.

The work is not neutral. It argues that coverage is a choice, and that a country's sporting imagination is shaped by whichever games it agrees to point a camera at.

02 · The Audit

Cricket eats
0%
of the frame.

Monthly, we sample broadcast minutes across India's four largest sports networks. The remaining sliver — ten percent — is split between more than thirty disciplines.

Cricket90%
Football4%
Kabaddi1.4%
Wrestling / Boxing1.2%
Kho-Kho0.3%
Sepak Takraw0.1%
Everything else (30+ sports)3%

Source · Audit sample, Aug–Nov 2025. Prime-time broadcast minutes.

03 · The Beats

Three sports.
One camera pointed the other way.

Every issue takes one sport off the margin and treats it the way cricket has always been treated: with reporters, editors, and airtime.

Kho-Kho
01 / 3Maharashtra, pre-1900s
Airtime · 0.3%

Kho-Kho

Nine chasers. One pole. Seven minutes.

A sprint sport disguised as tag. Kho-kho demands lung capacity, geometry, and nerve. In 2025 it got its first World Cup — and roughly the same broadcast footprint as a mid-season IPL toss update.

Sepak Takraw
02 / 3Southeast Asia · played across India's northeast
Airtime · 0.1%

Sepak Takraw

Volleyball, if the ball were fire and the feet were hands.

The bicycle-kick spike is the most cinematic act in world sport. India has a national team. You have almost certainly never seen them play on television.

Kabaddi
03 / 3Ancient India
Airtime · 1.4%

Kabaddi

One breath. One raid. Everything on the mat.

The Pro Kabaddi League proved the appetite. The audit shows the ceiling: even India's most successful non-cricket league gets a sliver of the coverage cricket receives on any random Tuesday.

The spike

“I’m not just a fan. I’m a media critic asking who decides what gets broadcast — and why.”

04 · The Work

Five formats.
One newsroom of one.

01

Original Reporting

Long-form features filed from the field, not the feed.

→ in production
02

The Airtime Audit

A monthly quantitative log of who got minutes and who did not.

→ in production
03

Podcast

Voice interviews with athletes, coaches, and broadcast producers.

→ in production
04

Broadcast Video

Anchor-desk segments in the visual grammar of the sports it critiques.

→ in production
05

Portfolio

End-of-cycle bound report — a year of margins made central.

→ in production